About MPA-Canada

The Motion Picture Association – Canada (MPA-Canada) serves as the voice and advocate of the major international producers and distributors of movies, home entertainment, television and streaming programming in Canada and is an affiliate of the Motion Picture Association, Inc. (MPA). The motion picture studios we serve are: Walt Disney Studios Motion Pictures; Netflix, Inc.; Paramount Pictures Corporation; Prime Video & Amazon MGM Studios; Sony Pictures Entertainment Inc.; Universal City Studios LLC; and Warner Bros. Entertainment Inc.

About Charles H. Rivkin

Charles H. Rivkin is Chairman and CEO of the Motion Picture Association (MPA). He leads the MPA’s global mission to advance and support the film, television, and streaming content industry. The MPA’s members currently include; Disney, Netflix, Paramount, Prime Video & Amazon MGM Studios, Sony, Universal, and Warner Bros.

Drawing on almost 30 years of experience as a media executive and a leading U.S. diplomat, Rivkin advocates for policies that drive investment in film and television production, protect creative content, and open markets. He champions the economic and cultural power of film and television to communities around the world. In 2019, Rivkin recruited Netflix to join the association, reflecting the MPA’s increased focus on streaming services and shifting viewer practices. In 2024, Rivkin brought on Prime Video & Amazon MGM Studios.

As chief executive, Rivkin is also responsible for the MPA’s iconic movie ratings system, which has served parents and moviegoers for more than 50 years.

In 2018, Rivkin was appointed to the U.S. Trade Representative’s (USTR) Advisory Committee for Trade Policy and Negotiations (ACTPN). Prior to joining the MPA, Rivkin served for more than seven years at the highest levels of the U.S. government’s diplomatic corps. He was the U.S. Assistant Secretary of State for Economic and Business Affairs from February 2014 to January 2017. He led the State Department Bureau responsible for managing international trade negotiations, intellectual property rights protection, and global internet policy, among other major policy issues. While conducting economic diplomacy for the United States, he visited more than 40 countries and 70 cities around the world.

From 2009 to 2013, Rivkin was the United States Ambassador to France and Monaco. In this role, he guided America’s oldest and one of its largest diplomatic missions, with six constituent posts throughout France and representing more than 50 U.S. government agencies. During his posting, Rivkin was personally awarded the Légion d’honneur with the rank of Commander by the President of France. He also received the city of Paris’ highest honor, la Grande Médaille de Vermeil de la Ville de Paris, and was presented with the U.S. Navy’s Distinguished Public Service Award.

Before his government service, Rivkin worked in the media and entertainment sector for more than 20 years. During that period, he served as President and CEO of Jim Henson Company, home to The Muppets and other award-winning film and television franchises and beloved characters. He also was CEO of WildBrain, where he won a BAFTA Award as an Executive Producer of the hit children’s television series Yo Gabba Gabba!, and Fast Company named him one of the 100 Most Creative People in Business.

Rivkin is a member of the Board of Trustees of the American Film Institute (AFI), a member of the Academy of Motion Picture Arts and Sciences, and in 2017 was accepted as a member of the American Academy of Diplomacy. He received his bachelor’s degree from Yale University in 1984, graduating with distinction in political science and international relations. He received his M.B.A. from Harvard University in 1988.

For media inquiries, please contact:

Sydney Grieve
Director of Public Affairs & Communications
E: sydney_grieve@motionpictures.org
P: 416-355-7459

MPA Social Media Accounts

Twitter: @MPACanada

Charles Rivkin Image Resources
https://mpaa.box.com/s/bix3gm3kpn6xzq8er9iuw8w4kibgl5aa